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iGoogle

By Reshma Kumar at May 06, 2007 11 Comments

iGoogleOn the heels of iPod, iPhone, and iMac, the power of “i” is once again apparent in iGoogle. About a week ago, Google announced the launch of the latest incarnation of its Personalized Homepage newly re-branded as iGoogle clearly with the emphasis being on I, me, and you; hence, the personalization aspect.

iGoogleiGoogle allows you to create an alternative to the classic pared down Google homepage customized with content gadgets or “stuff” ranging from jokes, games, and videos to top news stories. Or, if you don’t see something that tickles your fancy, you can create and share your very own gadget of family photos, a video channel, a daily does of you, and your fave lists. You can also select a theme for your personalized homepage and re-arrange your gadgets by dragging and dropping for optimal placement. Adding, editing, and deleting tabs allows for the ability to create multiple content specific homepages.

iGoogle is all about the power of “i” and users. It’s another example of what Web 2.0 affords us…the ability to create user-generated content and to self publish. It’s about putting the power and control into the hands of users.

As Yahoo puts it in MyYahoo, “Imagine all your favorite things on one page. That’s My Yahoo!”. Although I must admit, I didn’t find the Yahoo interface to be as intuitive and easy to use. It probably even has more features than iGoogle (I didn’t stick around long enough to find out) but it just wasn’t as easy to use. MyMSN gave me a horizontal scrollbar, the colors options were too heavy, it wasn’t clear how I would delete a content box, and the drag and drop functionality was kludgey at best.

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11 Comments

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