Loading up on the Google SERP Features

Google and others are offering more search for your click. Note the recommendations module at the bottom of the Google search results page for similar searches related to your search. I particularly like that it continues through to all search results pages, not just the first page.

There is also an expansion widget for stock information and directions for certain companies that show up in your search results. This information is contextually relevant and available in-page versus navigating to another page and away from the search results page. This is the kind of stuff that is possible courtesy of AJAX technology.

Yahoo has an "Also try" feature akin to the Google "Searches related to" one that appears at the top and bottom of all SERP pages. I don't see any expandable information options. Nothing similar to either feature sets on MSN. Ask has a "Narrow Your Search" option but they also provide a "Latest News" feature on your search, which in my case was 'flowers', and I just don't get why I would want the latest news on flowers.