Ask.com to launch contextual ad platform
Ask.com is getting ready to launch a new advertising platform for contextual ads some time next month. The offering will debut with other IAC (Ask.com's parent company) properties such as TicketMaster.com, Match.com and Evite before rolling out to non-IAC-owned sites.
The contextual ad product will be a feature of the current sponsored listings service offered by Ask.com. The service will provide marketers a customized ad display with placement options for ad display, relevancy and pricing. Advertisers will also have reporting tools and referrer blocking.
Contextually relevant ads have a better chance of appealing to users than random ads that simply pop up on a webpage. This is another way Ask.com to monetize the traffic on IAC properties.
The contextual ad product will be a feature of the current sponsored listings service offered by Ask.com. The service will provide marketers a customized ad display with placement options for ad display, relevancy and pricing. Advertisers will also have reporting tools and referrer blocking.
Contextually relevant ads have a better chance of appealing to users than random ads that simply pop up on a webpage. This is another way Ask.com to monetize the traffic on IAC properties.
Labels: Google, Search and Marketplaces, Search Engine Marketing, Search Engine Optimization
posted by Daya Baran at 11:33 AM
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