Vantage Raises $70M

Vantage Media announced raising $70M in series A funding. Vantage was one of the first companies to offer search marketing solutions on a performance basis. As an early customer of both Google and Yahoo, Vantage has gained unique insight into the inner-workings of these search engines and how to harness them to benefit its clients, said the company. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year, and is one of the largest providers of search-based marketing leads for educational institutions.

Since its inception in 2002, Vantage Media has grown each year without external financing or acquisitions. Vantage is unique in its focus on high quality leads from search engines, versus lower-quality alternatives.