Ogilvy Group Gets Into Search Marketing

The Ogilvy Group has made a splash into search marketing via the purchase of search marketing firm Global Strategies International. Global Strategies specializes in search engine optimization, brand management and training in search marketing techniques.

Global Strategies International will become part Neo&Ogilvy, Ogilvy's media communications group. Co-founders Bill Hunt, Jeremy Sanchez and Andy Weatherwax will continue to lead the firm as it maintains its own identity as a part of Neo&Ogilvy.

Nasreen Madhany, CEO of Neo@Ogilvy, said that Global Strategies International’s expertise in natural search will improve Neo’s ability to deliver comprehensive search marketing services to its global network of clients. The integration of GSI into Neo@Ogilvy will allow us to deliver end-to-end digital marketing solutions to clients throughout Neo`s global network."

NeoSearch@Ogilvy is the search marketing division, making Neo@Ogilvy one of the only companies with true global search marketing capabilities. NeoSearch@Ogilvy provides clients with a deep capability in both paid and organic search marketing that brings greater accountability, ROI and performance to every marketing initiative.