Local.com Lands $8M

Local.com Corp. which provides technology and services for helping retailers advertise and consumers search for locally available products, has received $8 million in financing from Hearst Interactive Media and Greenway Capital.

Local.com Corp. (NASDAQ: LOCM) attracts about 10 million visitors a month seeking information on local businesses, products, services, people and jobs.

Google, Yahoo and other provide local search as side offering of their core platform. eg. I did a search on Google and Local.com for Chinese food in my zip code. Local.com displayed sponsor/paid listings first (which I quickly skipped) and when organic results. The results we displayed by the closest to my zip code in miles which made it easy. However, the map and directions went the best user experience.

I did the same search on Google and the closest venue to my zip code was third. If I was new to an area this would be useful information. Google Local in now integrated with Google Maps and it was very easy to use.