Friendster says Ya Who? & Runs to Google
Friendster, a social networking website switch to Yahoo competitor Google. It is forecast that Google’s display ads based on web search will be integrated in Q2 of this year. Google paid out $3.3 billion to its online advertising partners in 2006.
Friendster hopes that this new deal with the search giant will generate much needed revenue by improving access to advertisers. "As a top-25 global web brand with 19 million monthly unique visitors and 6 billion page views per month, this agreement with Google allows Friendster to leverage the best industry platform to monetize our high-growth business," said Friendster business development VP Aaron Barnes.Friendster boasts 37 million registered users spanning 75 countries of which 1.3 million are in the U.S compared with around 61.5 million at MySpace, according to comScore.
This leaves Yahoo out in the cold, just weeks after launching their advanced ad platform, Panama.
Labels: Google, Search Engine Marketing, Social Search
posted by Daya Baran at 6:00 PM
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