Yahoo's New Ranking Model

Yahoo has officially roll-outed out its ranking model which is a major component "Panama", Yahoo's new initiative to complete and stay relevant in the online marketing space. With Panama both bid amount and ad quality will now determine an ad’s rank in search results.

The new ranking model is designed to help both search users and advertisers by generating better results, users will receive higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers. We hope this further encourages you—our advertising customers—to continuously improve the quality of your search ads for users.