Publishers Take Control FAST

FAST has introduced a new product called AdMomentum. AdMomentum provides, publishers with a private-label contextual advertising platform, eliminating the need for third-party services and enabling them to better monetize their content and serve their clients (advertisers).

AdMomentum is targeted at online media companies, retailers and telecommunications service providers. It enables them to better sell locally and nationally, to both their audiences and advertisers. Publishers can grow their revenues and reverse the tide of ad dollars that are going to third-party services.

“Publishers want to maintain control of their revenue, serving their advertisers and audiences more effectively, and this has been difficult to do with third-party platforms." said John M. Lervik, CEO of FAST.

“Online ad revenue drives the digital economy, and no one has a lock on that revenue stream today,” said Sue Feldman, IDC's Vice President for Search and Digital Marketplace Technologies. “Online advertising – particularly contextual advertising – continues to soar. IDC believes that large publishers and ad networks can seize a significant share of this revenue and AdMomentum provides this infrastructure for publishers to manage and monetize their online content. It's a digital marketplace in a box."

"Contextual advertising continues to drive the advertising economy, and publishers everywhere are looking for ways to deliver more qualified leads to their advertisers," said Stephen Baker, CEO of Search at Reed Business.

“To meet the needs of our customers, we have to meet the needs of their customers – the readers and advertisers that support their businesses,” said Dylan Fuller, Senior Product Director at FAST. “There’s a reason why contextual advertising has done so well with readers and advertisers, and now publishers will be able to make the experience even better. They know their customers better than anyone else, and with the right tools they can better serve them.”