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Saturday, October 07, 2006

Get What You Want, When You Want It

The mobile web phenomenon is a reality today. No longer is it just about creating sites for desktop PC consumption. The proliferation of mobile devices with web access has changed the landscape of web site access. Mobile devices have become an extension of our arms and being able to access contextually relevant information and content on-the-go is critical to our daily lives for personal and business purposes. The corporate world is hip to this reality and is aiming to be more and more what you want, when you want it. Their corporate-facing sites are taking on a new dimension/face and going mobile. Companies such as Google, Yahoo, and even older-world Cisco and Microsoft have created mobile versions of their web sites. And, these sites are not just your back-to-basics web 0 sites, they come fully-loaded and blinged out with graphics, rich media, and more. They are not simply a duplication of regular desktop version sites formatted for mobile devices, these sites have been adopted for mobile consumption with bite-size chunks of information that users want quick access to. With web sites, companies are one-click away from their customers; with mobile devices, this is more so the case than ever. Clearly, companies not getting on this bandwagon stand to lose. Check these sites out for yourself!

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