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Bigger is Better
By Reshma Kumar at September 17, 2006 17 CommentsSuper-size please! The verdict is in—bigger is indeed better when it comes to the web. One of the defining characteristics of web 2.0 sites is the adoption of a web 0 practice, which was more the result of a lack of web evolution than usability…i.e. BIGGER text. The use of larger type has made a comeback, fueled mostly in part by, the desire to achieve greater usability. And, given the information overload and pollution on the web, the need to attain higher visibility in a sea of competing content, makes bigger text a desirable feature.
The resurgence of larger font sizes is supported by Fitts Law which is “…a model of human movement, predicting the time required to rapidly move from a starting position to a final target area, as a function of the distance to the target and the size of the target. Fitts’ law is used to model the act of pointing, both in the real world, for example, with a hand or finger and on computers, for example, with a mouse” (Source: Wikipedia). Therefore, larger everything…i.e. text, buttons, graphics, banner ads, and the like are a reality. They are simply more legible and easier to spot making them a winner on most sites today, the majority being the user-generated content sites of the day.
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17 Comments
How ironic it is that the font on this site is so small and hard to read
Exactly what I was thinking.
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