Going Corporate with Web 2.0

To do or not to do! One of the challenges with new technologies is knowing when it's appropriate to use them. Some are more the thing de jour, which you probably want to avoid, while others have more staying power. Web 2.0 has made the web fun again by virtue of all the cool functionality afforded by AJAX, JSON, and the like. Just-in-time information delivery by way of updatable, in-page modules and dynamic content generation are just some of the ways these new technologies have provided some very cool and efficient options versus the traditional page-based designs to which we are accustomed.

However, just because we can does not mean we should. The application of such technologies needs to be carefully considered in the corporate arena. How does one usefully and usably incorporate such functionality onto corporate sites. Depending on your site, there are probably some or no viable options to do so. If you are approaching the onslaught of Web 2.0 with some trepidation, then perhaps a solution may be to try it out on your internal sites and applications and solicit feedback. This way you cost effectively vet the viability of the solution on internal test subjects without causing any harm to your revenue producing sites.